Each comment can build your “influence” which will increase your likelihood of getting an upgrade. You have an opportunity to comment on the various offers and interact directly with prestigious vintners and wine aficionados. So there is a bit of gamification to make things interesting! You don’t know what you get until your order arrives.Īnother cool feature is the social media aspect. If you purchase four bottles, odds are your order will have a couple of upgrades. The odds of receiving the bottles are 57%, 28%, 14% and 1% respectively. You pay $20 per bottle (which is the price of their Merlot blend) and have a chance to be upgraded to a bottle of their Dry Creek Zin ($28), Cinque Gemma blend ($40) or a magnum of Pinot Noir ($85). It includes four different bottles, ranging from $20 to $85. Rather than offering discounted wines, they offer opportunities to upgrade for free to higher priced wines or private stashes of hard to get bottles from high-end wineries.įor example, they are currently offering a deal with Sapphire Hill Winery of Sonoma. Underground Cellars is a start-up founded by technology entrepreneur Jeffrey Shaw. Instead of selling off slow moving premium wines at discounted prices, they offer a different value proposition that’s a “win-win” for both wineries and consumers. When I heard about the launch of a new online wine site, I greeted it with a blasé “ho hum.” But when I checked out Underground Cellar, I was surprised. We even have a real or imagined “wine shortage’ looming in the future. The economy is better – or at least stabilized. Of course, the pendulum is now swinging back the other way. They end up selling their wine at deep discounts which hurts their profitability. With a little bit of patience to wait for the right offer, you can also get free shipping.įor wineries, this obviously isn’t the greatest deal. Numerous “flash sale” sites on the internet popped up to sell the surplus at rock bottom prices.įrom a selfish point of view (mine) this is great! Typically the wine deals are only available for 24 or 48 hours – but if you act within that window, you can score great deals. Large grape harvests paired with an economic downturn left top-end wine producers with too much product and too few customers. For the past couple years, the wine consumer has been living large.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |